Our Tree Planting Pledge
Feel Fit has teamed up with the fabulous charity TREE SISTERS and we have pledged to plant a tree for every FEEL FIT sale.
We are very passionate about what we do and how we can help educate, build and be the most sustainable, environmentally friendly and ethical brand. A brand that is built for a purpose, not just for profit, to help people and the planet and be part of the change we need.
Why are we working with Tree Sisters?
We have done a lot of research into tree planting and who would be best to partner with to do this. We choose Tree Sisters because our values align and we love their vision and mission..
We envision a world in which it is normal for everyone to protect and restore themselves and their world.
To rapidly accelerate tropical reforestation by inspiring and channelling women’s Nature-based feminine leadership into local and global action.
Why are we choosing to plant trees?
Forests still cover 30% of the plant but human-driven and natural loss of trees—deforestation—affects wildlife, ecosystems, weather patterns, and even the climate.. Humans are cutting them down, clearing these essential habitats on a massive scale.
Trees contribute to their environment by providing oxygen, improving air quality, climate amelioration, conserving water, preserving soil, and supporting wildlife. During the process of photosynthesis, trees take in carbon dioxide and produce the oxygen we breathe.
How will buying Feel Fit Conscious Apparel help?
For every sale we will donate and fund the planting of a tree with Tree Sisters. Who fund the planting of trees to restore ecosystems and livelihoods whilst increasing protection against the extremes of climate change in multiple regions of the tropical forest belt. They do this in ways that recreate and restore natural forest ecosystems using indigenous species, fostering local knowledge and skills, and promoting women's participation.
They strive to do it intelligently, appropriately, respectfully and successfully.
Forests play a vital role in the hydrological cycles of our world, sequester the atmospheric carbon dioxide that is driving climate change and provide the most biodiverse regions on earth. When trees are removed, vibrant ecosystems are often over-farmed, eroded and rendered infertile in a cascade effect that is mirrored with social decline, grinding poverty and climate extremes.
Reforestation can rapidly reverse these trends, stabilizing and nourishing the soils, restoring watersheds, revitalizing dry springs and providing good quality water to large populations living downstream.
Where are they planting trees?
Their core focus is the tropical forest belt, located largely between the tropics of Cancer and Capricorn.
They focus primarily on regions where urgent forest restoration or conservation can reduce or help prevent further damage to the last frontiers of our remaining Intact Forests Landscapes. These remaining ancient forests are invaluable sanctuaries, with an amazing complexity of Life (biodiversity and ecological processes).
We are funding the planting of trees across all our projects in the tropics; Madagascar, Mozambique, India, Nepal, Brazil (Amazon and Atlantic forests), Kenya, and Cameroon.
You can read more about Tree Sisters and their projects here.
We hope this given you the information you need and shown you the importance of this project. If you would like to know more or even donate you can do this here.