About Us

Our mission is to empower anyone to live better, long term.

Providing high quality coaching in non-judgemental, non-intimidating environments where everybody is welcome, and fit is not a look shape or size – it’s a feeling.  From eco studios powered by the energy of its members to UK-based retreats where you can disconnect to reconnect, these are safe and inclusive spaces that are better for you and for the planet.  As is our range of award-winning sustainable activewear. 

Feel Fit.  Stronger for you, our planet and our future.


About us. 

Feel Fit has sustainability at the heart of all we do. 

In contrast to the short termism and quick fix approach that dominates the category, Feel Fit is all about helping people for the long term.  This philosophy extends not simply to the way we approach coaching and supporting our members, but also to the way we operate.  We are building a brand that is good for its members and for the planet.  

So far, we have established the first eco-powered fitness studio and store based in Bristol, an award-winning range of sustainable gym & leisure wear and last year 
we introduced UK based retreats to our portfolio.  


Our first collections sustainable activewear is made from x

ECONYL® regenerated nylon is made from nylon waste otherwise polluting the Earth, like fishing nets, carpet flooring, and industrial plastic.

We have since been on the lookout for new innovative material and have come across Eco Olympus – material made from recycled PET – it is sweat wickening, squat proof and has a 4 way stretch which makes it perfect for activewear.


We are on a mission to make sustainable fashion stylish, affordable, comfortable and that moves with you. Feel good, do good.



Eco-powered fitness studios – the first of which is our flagship HQ is in Bristol. We believe fitness should be fun and for everyone, so we aim to create safe, inclusive 
and inviting environments for all, while helping play our part in making the planet healthier.

Feel you retreats

Every once in a while, we believe it’s good for everyone to not only disconnect from technology, but also from their autopilot status. Our retreats are an opportunity to open your heart, unleash your spirit, and reconnect with yourself.

Switch off, Relax and Reconnect with yourself


Who started all this....

Meet Ellie our founder, Ellie started her fitness journey over 20 years ago and she is on a mission to help as many of you as possible. Whether that is via our training in studio or through our app, or buying our activewear. Ellie started Feel Fit with a clear purpose - A stronger future for both people and planet. And then came the retreats - these are for everyone! She wanted to bring together her love for life and fitness, she really does know how to find that balance, to help you find strength, feel fitter and to still enjoy all life has to offer. Her passion is very clear!


To find out more about her love for fitness, nutrition and all things that make you feel STRONG and confident, by checking out our Blogs or give Ellie a follow on Instagram  for daily motivation, fitness tips, recipes and keep up to date with what is going on. Her passion is to help others to try to become the best version of themselves for longer. To create a sustainable approach, to create a stronger future for us all. 

Ellie Feel Fit


Our team is growing and so is our amazing community of like minded people. 

Did you know you can train with us from anywhere in the world? Get a personalised plan both in nutrition, supplements and training. Track your cycle, your workouts and progression or follow one of our on-demand classes! 

Feel Fit Training App